Announcing Diesel Rebuild Parts™Because of branding problems, we have renamed our AftermarketCat.com website and rebranded it as Diesel Rebuild Parts™.Never would I have imagined that Caterpillar, Inc. would take issue with our use of the domain name, AftermarketCat.com. It isn't that "Cat" is a common word that is used constantly and is even considered short for the word "catalog", although I suppose this may have enhanced my confusion. But where I had erred has to do with the simple fact that we never considered our business as in competition with CAT®. After all, if people want original equipment parts they would obviously know to go to the original manufacturer, CAT® (or Caterpillar®). It is ludicrous, to me, to think that they would go anywhere else unless they are looking for aftermarket...
